The long line of communication between customers, and designers & engineers has led designers & engineers to lose their sense of direct cause and effect within their day-to-day work. Their understanding of the correlation between their tasks and how those tasks relate to a sub-solution within the product has impacted their motivation and empathy- two tools essential to everyone in product that seriously contribute to the well being and impact of a product.

I created 5 user personas, reflective of the people who use Stavvy's product, with the goal of supplying designers and devs with the customer information applicable to their job.

With results from an insight survey over these groups, many conversations with Product Managers, extensive research, 11 30-min interviews for 3 personas, and research of existing and outside resources for the other 2, I crafted my 5 personas.

I presented these personas along with additional information about personas in general to the entire Product team, and handed my resources off to each Product Manager and Engineering Manager.

Through this coop-long project, I was able to employ my interview and research skills and test my leadership and communication. I learned what personas are truly built for, and how to research purposefully and give meaningful results.