Figuring out where to go out and enjoy the nightlife of your city can be difficult, especially when it comes to figuring out "the vibe" of a venue. It may be perfect on paper, but in person it's not quite what you expected for some reason you can't put your finger on.

Nightlife is an interactive platform focused on transforming the way people experience nightlife. With a mission to make nightlife exploration seamless and tailored to each individual, Nightlife offers a comprehensive, user-driven platform where individuals can rate, and review venues based on various criteria like ambiance, music, crowd, and service. This approach empowers users to make informed decisions about their nights out, ensuring their experiences align with their specific and individual preferences.

Since this app was an exploration and extension off of existing functionality (traditional review apps like Google, Yelp, etc.), it was important to really emphasize the application of that functionality and what Nightlife adds to it. By bringing in characters that users would be assigned to and a 'Resonate' feature that had aligning qualities, we were able to add depth to the venue review and discovery technology, and use the idea of personalization to create an innovative solution.